Award Categories

The Private Dentistry Awards exist to recognise progress, effort and enterprise in general private dentistry in the UK and Ireland. The individuals and team members shortlisted represent the rising standards in private dentistry and the tremendous efforts to provide a higher calibre of patient experience.

Practice of the Year

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To enter this category, you must enter at least one other. To give yourself the best chance to be recognised, simply send between 750-1000 words on why you are a contender for this award, including the following:

  • Examples of clinical excellence should be essential in your submission
  • Demonstrate your use of marketing through literature, social media and your website
  • Give evidence of team training and development
  • Discuss your team’s approach  to patient care and how you establish trusting relationships with patients
  • Explain how you go beyond the regular call of duty for your patients
  • Show us any unique features or design excellence which has been put in place to improve the patient’s experience and explain your objectives behind them
  • Provide evidence of patient satisfaction
  • Include supporting evidence and pictures.

Best Charity or Community Project

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To give yourself the best chance to be recognised, simply send between 750-1000 words explaining how your practice has been heavily involved with a charity or your community:

  • Provide a statement about why you support your chosen cause
  • Describe your charitable project and the benefits derived from it
  • Describe the support you have provided and fundraising achievements over the year
  • Give evidence showing how you have helped raised awareness for your chosen partner
  • Include supporting evidence and pictures.

Best Employer

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To give yourself the best chance to be recognised, simply send between 750-1000 words explaining why you believe you have the best employer , including the following:

  • Demonstrate your employer’s commitment to the practice
  • Tell us about staff career pathways and investment opportunities
  • Discuss your great team atmosphere & how your employer goes beyond for the staff
  • Show us the effect your employer’s efforts & consideration have on the team
  • Include supporting evidence, relevant testimonials and pictures.

Best Practice Brand & Design

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To give yourself the best chance to be recognised, simply send between 750-1000 words explaining your practice brand and design:

  • Explain the idea and effect you are trying to achieve through the design of the brand
  • Tell us your aims and objectives for the look of the practice
  • Show any unique features, architecture, interior design excellence
  • Describe how you use your brand in all your marketing material & how this has benefitted the practice
  • Include examples of marketing literature such as promotional material and online campaigns
  • Tell us about your website and how you use this to further communicate your brand

Best Child Friendly Practice

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To give yourself the best chance to be recognised, simply send between 750-1000 words explaining why your child friendly practice is the best through the following:

  • Demonstrate your teams approach to child dental health
  • Show us how you are different in treating young patients
  • Include marketing literature
  • Provide evidence of patient satisfaction
  • Include images and relevant testimonials

Best Treatment of Nervous Patients

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To give yourself the best chance to be recognised, simply send between 750-1000 words explaining why your practice caters to treating nervous patients:

  • Demonstrate an excellence approach to welcoming and treating nervous patients
  • Include images and relevant testimonials
  • Show us how you are different in treating nervous patients
  • Include marketing literature
  • Provide evidence of patient satisfaction.

Best Patient Care

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To give yourself the best chance to be recognised, simply send between 750-1000 words explaining how you care for your patients:

  • Demonstrate your great team approach to patient care
  • Include marketing literature such as a welcome pack or aftercare leaflet
  • Show us how you are different to other practices
  • Discuss how you provide continuity and consistency of care to establish trusting relationships with patients
  • Provide evidence of patient satisfaction & relevant testimonials
  • Examples of clinical excellence should be an essential in your submission
  • Include supporting evidence & pictures.

Most Invaluable Team Member

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To give yourself the best chance to be recognised, simply send between 750-1000 words explaining why you or your colleague is an invaluable team member:

This category is open to all team members including dental nurses, hygienists, therapists, practice managers and technicians.

  • Demonstrate their hard work and drive
  • Tell the judges of anything outstanding they have done or been involved in
  • Show us why this person is special & explain any hurdles they have overcome
  • Provide evidence of the excellent patient care they provide
  • Give evidence of any connection with the local community or a charity
  • Include relevant supporting evidence, testimonials & photos.

Best Referral Practice

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To give yourself the best chance to be recognised, simply send between 750-1000 words explaining why your practice is the best referral practice through the following:

  • Examples of clinical excellence should be an essential in your submission
  • Include marketing literature
  • Tell us about the specialist areas you provide
  • Show us how the practice has been adapted to treat patients in specialist areas
  • Discuss training/development information
  • Provide evidence of patient satisfaction & relevant testimonials
  • Include supporting evidence & pictures.

Best High Technology Practice

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To give yourself the best chance to be recognised, simply send between 750-1000 words explaining how your practice uses technology to improve patient care: 

  • Explain what digital technology you have invested in and why
  • Show us how you have successfully integrated it into your practices working system & marketing strategy
  • Examples of clinical excellence using the technology should be an essential in your submission
  • Explain the impact of technology on your efficiency and profitability
  • Tell us the benefits you are now seeing & how it has improved the patients experience
  • Include relevant supporting documentation and photos.

Most Improved Practice

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To give yourself the best chance to be recognised, simply send between 750-1000 words explaining how your practice has recently improved.

  • Before and after pictures & videos, if appropriate
  • Discuss the changes you have made & how business has grown
  • Examples of clinical excellence should be an essential in your submission
  • Demonstrate team training and development
  • Tell us how your website or social media platforms have been used to show off your practice and include examples of marketing literature
  • Show us any unique features or design excellence which has been put in place to improve the patient’s experience and explain your objectives behind them
  • Include evidence of patient satisfaction & relevant testimonials

Best Team

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To give yourself the best chance to be recognised, simply send between 750-1000 words explaining how your team works collaboratively to ensure great patient care: 

  • Demonstrate a great team approach and focus to patient care
  • Discuss how your practice invests in team development and training
  • Show us how you are different to the competition
  • Given evidence on how your team goes above and beyond the regular duty of care
  • Include evidence of any work within the local community or a charity
  • Include relevant testimonials and photos.

Best New Practice

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Your practice must have opened after 1st January 2016. To give yourself the best chance to be recognised, simply send between 750-1000 words explaining how your new practice has become a successful business: 

  • Provide images/videos of the practice, including before & after if appropriate
  • Explain how the business has grown since it either opened or changed hands
  • Discuss team training & development
  • Include examples of clinical excellence (e.g. before and after pictures)
  • Include marketing literature
  • Show evidence of uniqueness in your practice & how you go beyond the regular duty of care
  • Tell us if you work with charities or the local community
  • Include relevant testimonials & photos.

Best Young Dentist

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To give yourself the best chance to be recognised, simply send between 750-1000 words explaining how you have gone above and beyond:
Enter this category if you are a dentist aged 30 or under (while applying)

  • Demonstrate your hard work & drive
  • Tell us about any achievements in your career to date
  • Discuss your training & development if relevant
  • Explain how you are different to other young dentists & how you go beyond the regular duty of care for your patients
  • Give evidence of patient satisfaction
  • Describe your future goals
  • Include relevant testimonials and pictures.