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16th June 2020

Private Dentistry Awards 2020 categories!

Here are the 2020 Private Dentistry Awards categories. To compile a great entry, make sure to do the following:
1. Write between 750 and 1,000 words on why you are a contender for the award (please do not go above this allowance), and follow the judges’ guidelines under each category
2. Add relevant supporting evidence (photos, marketing materials, testimonials and so on.)
3. Entries must be submitted by Monday 21 September 2020.

BEST YOUNG DENTIST
This is a regional award. Enter this category if
you are a dentist aged under 36 at the time
of applying
• Demonstrate your hard work and drive
• Tell us about any achievements in your career to date
• Discuss your training and development, if relevant
• Explain how you are different to other young dentists and how you go beyond the regular duty of care for your patients
• Give evidence of patient satisfaction
• Explain any hurdles you have overcome
• Describe your future goals
• Include relevant patient and colleague testimonials and pictures
• Include a photo of the candidate.

BEST TREATMENT OF NERVOUS PATIENTS
• Demonstrate an excellent approach to welcoming and treating nervous patients
• Show how you are different in treating nervous patients
• Include marketing literature
• Provide evidence of patient satisfaction
• Include images and relevant testimonials.

BEST CHILD-FRIENDLY PRACTICE
• Demonstrate your approach to child dental health
• Show us how you are different in treating young patients
• Include marketing literature
• Provide evidence of patient satisfaction
• Include images and relevant testimonials.

BEST CHARITY OR COMMUNITY PROJECT
• Describe your charitable project and the benefits derived from it
• Explain why and how you support your chosen cause
• Describe the support you have provided and fundraising achievements over the year
• Give evidence showing how you have helped raise awareness for your chosen cause
• Include supporting evidence and pictures.

BEST NEW PRACTICE
Your practice must have opened after 1 January 2019

• Provide images/videos of the practice, including before and after
• Show evidence of uniqueness in your practice and how you go beyond the regular duty of care
• Explain how the business has grown since it either opened or changed hands
• Discuss team training and development
• Include examples of clinical excellence (eg before and after pictures)
• Include marketing literature
• Tell us if you work with charities or the local community
• Include relevant testimonials and photos.

MOST IMPROVED PRACTICE
• Before and after pictures and videos, if appropriate
• Discuss the changes you have made and how the business has grown
• Examples of clinical excellence should be an essential in your submission
• Demonstrate team training and development
• Tell how your website or social media platforms have been used to show off your practice and include examples of marketing literature
• Show any unique features or design excellence that have been put in place to improve the patient experience and explain your objectives behind them
• Include evidence of patient satisfaction and relevant testimonials.

BEST REFERRAL PRACTICE
• Examples of clinical excellence should be an essential in your submission
• Include marketing literature
• Explain the specialist services you provide
• Show us how the practice has been adapted to treat patients in specialist areas
• Discuss training/development information
• Provide evidence of patient satisfaction and relevant testimonials
• Include supporting evidence and pictures.

BEST DIGITAL PRACTICE
• Explain what digital technology you have invested in and why
• Show how you have successfully integrated it into your dentistry and marketing strategy
• Explain the impact of technology on your efficiency and profitability
• Explain the benefits you are now seeing and how it has improved the patient experience
• Examples of clinical excellence using the technology should be an essential in your submission
• Include relevant supporting documentation and photos.

BEST WEBSITE
• Show how content is supportive of the website’s conversion rate
• Show excellent structure and navigation
• Demonstrate how the website design has been carefully put together to connect quickly with its target audience
• Explain what measures have been taken to reduce the website bounce rate
• Explain what measures have been taken to increase the website conversion rate
• Show the creative process that ensures the website doesn’t look like a ‘template’ website
• Show website speed
• Explain what measures have been taken to make the mobile experience conducive to increased patient conversion
• Show SEO visibility and usage numbers
• Show website is GDC, CQC and GDPR compliant
• Explain anything that makes this website unique.

BEST HYGIENIST/THERAPIST, BEST RECEPTIONIST, BEST PRACTICE MANAGER AND BEST DENTAL NURSE
This category is open to all team members listed above – each individual award in the category will be handed out separately
• Demonstrate their hard work and drive
• Tell the judges of anything outstanding they have done or been involved in
• Show why this person is special and explain any hurdles overcome
• Provide evidence of the excellent patient care they provide
• Give evidence of any connection with the local community or a charity
• Include relevant supporting evidence, patient and colleague testimonials and photos
• Include a photo of the team member.

BEST PRACTICE DESIGN AND BRAND
• Show evidence of investment in the design and branding of your practice
• Explain the idea and effect you are trying to achieve through the design of the brand
• Describe how you use your brand in all your marketing material and how this has benefited the practice
• Tell us your aims and objectives for the look of the practice
• Show any unique features, architecture, interior design excellence
• Explain your website and how you use this to further communicate your brand
• Include examples of marketing literature such as promotional material and online campaigns.

BEST TEAM
• Demonstrate a great team approach and focus on patient care
• Discuss how your practice invests in team development and training
• Show how you are different to the competition
• Give evidence on how your team goes above and beyond the regular duty of care
• Include evidence of any work within the local community or a charity
• Include relevant testimonials and photos.

BEST PRACTICE PRINCIPAL
Are you, or is your employer, doing a great job? This category recognises strong leadership of a dental practice
• Demonstrate your commitment to the practice
• Tell us about staff career pathways and advancement opportunities
• Discuss your great team atmosphere and how you go the extra mile for the staff
• Show the effect your employer’s efforts and consideration have on the team
• Include relevant supporting evidence, patient and
colleague testimonials and photos
• Include photo of the practice principal.

BEST PATIENT CARE
• Demonstrate your great team approach to patient care
• Include marketing literature such as a welcome pack or aftercare leaflet
• Show how you are different to other practices
• Discuss how you provide continuity and consistency of care to establish trusting relationships with patients
• Provide evidence of patient satisfaction and relevant testimonials
• Examples of clinical excellence should be an essential in your submission
• Include supporting evidence and pictures
• Include examples of clinical excellence.

PRACTICE OF THE YEAR
To enter this category you must enter at least one other category
• Examples of clinical excellence should be an essential in your submission
• Demonstrate your use of marketing through literature, social media and your website
• Give evidence of team training and development
• Discuss your teams approach to patient care and how you establish trusting relationships with patients
• Explain how you go beyond the regular call of duty for your patients
• Show any unique features or design excellence which has been put in place to improve the patient’s experience and explain your objectives behind them
• Provide evidence of patient satisfaction
• Include supporting evidence and pictures

 

Register soon as you have until Monday 6 July 2020 to enter for FREE


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